49. An optometrist may not, by whatever means, make or allow to be made on the optometrist’s behalf, about the optometrist or for the benefit of the optometrist, an organization in which the optometrist practises or another person who collaborates with the optometrist in the practice of the profession, false, misleading or incomplete representation to the public or a person who resorts to the optometrist’s services, in particular respecting the optometrist’s level of competence or the scope or effectiveness of the services, or favouring an ophthalmic product, a method of investigation or a treatment.
515-2018O.C. 515-2018, s. 49.